Being introduced to customers in the right way, e-commerce product offers do not just improve visual appearance of a web store, rather, they give additional promotional opportunities to merchants.
In one of the previous articles, we’ve already discussed such a powerful offer presentation tool as popup windows. Today, we will cover some other beneficial ways to present product offers on retail website pages with the help of Aheadworks extensions. So, let’s begin with some statistics.
As a web store owner, you might promote your offers through traditional advertising means such as email newsletters, paid ads, and so on.
But, let’s take a look at a couple of figures proving the necessity of constant on-site promotion in the form of banner sliders, related product blocks, and add-to-cart popups to be discussed later in this very article:
- 72% of online shoppers interact with banner sliders on retail website pages;
- More to it, 23% of them zoom sliders in to view the presented info in more detail;
- And, on average, 60-70% of loyal consumers are more inclined to repeatedly make purchases (in case they are properly motivated to do so).
We’ve already stated that on-site product offers contribute to the overall visual appearance of a web store. Moreover, for 93% of shoppers, an attractive look of a web store plays a crucial role when making purchasing decisions.
Keeping all this in mind, let’s explore several product offer types each of which can be fruitfully implemented in your store and again prove the above figures.
Banners with rotating images are a good way to deliver marketing messages with product offers to visitors since they immediately catch eye.
You might experiment with different banner types by adding, say, in-page and widescreen banners with custom images and animation effects to main, product, and category pages of a website.