Tips Posts

You Ask – We Answer. aheadWorks Support FAQ

Editors note:We continue posting about aheadWorks support service. This time there will be more practical advices and useful tips. We want to show our customers and all Magento users that support ticket submission is necessary only in exceptional cases.

Yoг might know that we created and constantly fill up a section of our e-commerce store called Kbase or Knowledge Base. This section aims at answering the most frequent customers’ questions regarding our extensions. In this post we will examine some of these questions and if you have any that are not covered by this article, please, refer to our Kbase.

Answers to questions for those who plan to buy our extensions.

1. I run several web-stores. Do I have to purchase several copies of the extension?

Magento Education: Six Indispensable Free Resources For Magento Developers

Editor’s Note: The series of posts about Magento education for users and developers are provided exclusively for our blog by Graeme Caldwell, an inbound marketer for Nexcess.

We have already taken a look at six best Magento resources for online retailers. It’s time to address a thriving community of developers. Two of the causes of Magento’s immense popularity are its openness and extensibility. Anyone willing to learn PHP can develop an understanding of how Magento works under the hood.

Whether you want to become a Magento master, develop a decent comprehension of how Magento works to be a better retailer, or simply scratch an itch by creating an extension that adds functionality, there are plenty of freely available resources for learning how to hack on Magento.

It can be hard to find the diamonds in the rough when it comes to educational material on the Internet, so we’ve compiled a list of six resources that every Magento developer should have bookmarked.

Magento Development

Magento Education: Six Indispensable Free Resources For Magento Merchants

Editor’s Note: The series of posts about Magento education for users and developers are provided exclusively for our blog by Graeme Caldwell, an inbound marketer for Nexcess.

Magento is by far the world’s most popular open source online retail platform. Much of that popularity is the result of Magento being a very powerful piece of software while at the same time having a fairly low barrier to entry. Anyone with the dream of selling online can have a store with all the features they need to make their business a success.

However, like any complex piece of software, Magento comes with a learning curve. Online retail is a specialized domain of knowledge. Access to decent learning resources can make the difference between getting a Magento store deployed and generating revenue quickly and wasting time making needless mistakes.

Fortunately, both Magento and its community have created a large amount of valuable educational material and made it freely available. In this article we’ll have a look at six of the best resources for getting up to speed on our favorite retail platform.

Top Ten Problems Every Magento Store Will Inevitably Face. Part 2

To developers, savvy merchants and support teams…

I have already reviewed the first 5 problems from the Top Ten Magento Store Problems List. If you were busy or occasionally missed them last week, it’s a good time to open the Part 1 right now: chances are high you were stuck with these issues before, so you can compare our recommendations with your experience. When nothing similar happened to you, don’t take trouble-free situation for granted. The best way to deal with potential difficulties is to be prepared for them.

As a head of support team in aheadWorks I strongly advise you to study below-mentioned cases and get equipped with knowledge which will never be wasted. When one of these challenges arises, you will be done with it in a moment.

Top Ten Problems Every Magento Store Will Inevitably Face. Part 1

To developers, savvy merchants and support teams…

Magento stores require tons of efforts to run them smoothly and easily. Merchants install extensions that may get in conflict, upgrade Magento to a new version and encounter compatibility issues or just open a website one morning and see that it is down for no clear reason.

Well, it may feel quite embarrassing, but let’s face the truth – none of us is immune to website crashes and “404 Not Found” cases, regardless of whether you are a reputable eCommerce development company or a newbie in online trading. Basically, there are some typical issues that inevitably arise in every Magento webstore.

Below we review 10 typical Magento store problems and 10 most handy and practical ways to solve them (with code provided).

Six Simple Steps for Developing Marketing Plan (part 2)

As I promised last week, we’ll go through the last three simple steps that act as a framework for developing your sales and marketing process.

Convert sales

Let’s pretend you’ve got enough traffic to your site. Another step is to convert visitors into paying customers, as you won’t get any profit from watchers. There are some tricks you can use to increase transaction amounts and reduce the number of abandoned carts.

Shopping carts.Shopping cart gives you the ability to use upsell strategy to increase transaction amounts. Upsell offers are most effective when they are closely related to the current order. You can also use targeted campaigns. Segment customers into groups and prepare campaign for each of it. One of the most effective campaign is to offer a discount on the products that customer was viewing.

Six Simple Steps for Developing Marketing Plan (part 1)

Inspired with the “The Perfect Customer Lifecycle” white paper from Infusionsoft, I decided to provide you with the simple six steps that act as a framework for developing your sales and marketing process. Don’t miss a chance to increase your sales and get a greater profit. Let’s dig a little deeper into each of the steps.

Entice traffic

Consumers became more adapted to the modern world full of advertising. Paid advertising is not the key to the traffic to your website anymore. Now you have to create valuable content for earning traffic and attracting visitors.

After you’ve created interesting content, you’re facing another problem: how would people find it?

Search engine optimization.SEO is a technique which helps search engines to find and rank your site higher than the millions of other sites. The higher search engine ranking, the more people will see your site.

10 Tips How to Write Effective Facebook Posts

Having over 900 million active users, Facebook is the leading platform for brands to connect to consumers. The social network is the optimal resource to spread news and drive awareness among clients. To increase fan engagement, brands should share effective Facebook posts that will get shared and clicked-on.

Here are 10 tips for writing more effective Facebook Wall posts and get the most out of them.

Keep it short

People are scanning Facebook, not reading it. The longer the post is, the less engaging fans find it. Buddy Media research shows that Facebook posts with 80 characters or less receive 66% higher fan engagement, and posts that are less than 40 characters in length receive 86% higher engagement. Give links to long texts or use notes and your blog for topics needing over 140 characters.

Avoid complicated Wall posts

Interesting content can be added to Wall posts in the form of links, photos and videos. The data shows that simple posts achieve the most engagement for the retail industry. The two most effective types of brand posts contain a single photo attachment or use only words. According to Buddy Media, status-only posts receive 94% higher than average engagement.

15 Tips How to Write Effective Tweets

Twitter is extremely popular today with over 500 million active users, generating over 340 million tweets daily and handling over 1.6 billion search queries per day. It is a great tool for engaging a global audience into two-way communication. It’s vital to understand the best practices for engaging followers on Twitter not to get lost in this avalanche of messages. Thus, to succeed on the network, you must put a lot of effort.

I’m going to provide 15 simple but profound tips how to write effective tweets.

Choose the appropriate time

Numerous researches show that tweets published during “busy hours” (8a.m.-7p.m.) receive higher engagement than tweets published outside that time frame. Posting in the afternoon during the peak traffic time for Twitter (1-3p.m.) is your best chance at achieving high click-through rate. Posting after 8p.m. should be avoided. Tweet on the days that are the best for your industry.

Tweet four times per day or less

It’s important to figure out how to pace your tweets throughout the day. Plan your tweet schedule according to the days your tweets perform best, and tweet more frequently on those particular days. The more you tweet per day, the less engaging your tweets may become. Your followers will be tired of incessant messages and will not pay attention even to important pieces of news.

To Blog or not to Blog? That is the Question!

Content is a powerful tool that you shouldn’t ignore while making business in eCommerce. Do you know the advantages that content marketing can bring to your business? Let’s find out together!

Content marketing is a technique of creating relevant and valuable content to attract and engage target audience with the objective of turning even part of this audience into customers. With valuable content, you can attract and retain their attention. It’ll arouse interest among your visitors and improve your brand loyalty among customers.

According to the Content Marketing Institute, small business marketers use content marketing for many reasons:

You should create content that begs to be shared. Frankly promotional content doesn’t work as efficiently as relevant content to your prospective buyers. Articles, webinars, white papers, eBooks, videos – build a system of information that’ll bring joy and benefit to your visitors.

Correct Your Sales Policy According to the Types of Customers

How often do you think about the correctness of the chosen sales strategy?

Of course, selling right things to right people works, but what about more detailed approach? The best way to improve your sales policy is to perform customer segmentation analysis. Segmentation is a tool which helps you take in account factors that affect the decision-making process for each group of customers. After some research, we singled out the most common groups of online customers.

How to Choose an eCommerce Platform

Today importance and growing popularity of ecommerce are evident. It’s not surprising that more businesses move online where they can reach new customers.

Selecting which software platform you’ll use for your web store is an important decision. If you are looking for the right solution to sell some products on the Internet, this article is for you.

Choosing the appropriate eCommerce platform is the first step on your way to success. It is essential to select one that will provide you with the features necessary to run a successful online store. So this decision should be made carefully.

Most eCommerce solutions provide the basics to get you started. This includes customizable site templates, an integrated shopping cart, search engine optimization (SEO), email marketing, inventory management and analytics. To find the best one for your business, you need to look at what is the most important for you. Once you have a list of the features you need, look for a platform that can provide the tools and services to meet your business goals.

Here, we take a look at the best available platforms. I hope this overview will guide you in the right direction.

How to Make SWOT Analysis of Your Business

Have you ever heard about SWOT-analysis?

SWOT-analysis is one of the best ways of making environmental scan: examine external and internal factors, which affect farther development of your business.

If you want to build a strategy, find your position in market, or identify possible directions for developing your company, product or project, you should use this effective tool.

Its strengths lie in its flexibility, but remember that its capture is a part of the complete picture.

While preparing e-commerce SWOT analysis, some managers are facing difficulties, so to avoid them follow my advice to have a success:

  • be realistic when allocate the strengths and weaknesses
  • think about where’s your company today, and where it could be in the future
  • take in account your competitors
  • keep it short and simple, but as long as it does not distort the reality
  • unnecessary complexity can lead to over analysis

It’s always easier to perceive new information when you have an obvious example. That’s why I’ve made SWOT-analysis of e-commerce industry for you, so now you can move from vision to action.

SWOT analysis

There is an opinion that SWOT is not an analysis, but summary of the analyses that were made previously. Anyway, as a decision-making tool it works perfectly. SWOT is evident, systemized, and easily perceived.

No matter what are you doing: constituting your strategic plan, choosing future directions, or estimating existing opportunities – you definitely can rely on SWOT analysis. Consider all those factors in your work to achieve the best possible results!

10 Tips to Make Your Subscribers Open Your Next Email

On May 3, 2012, I held a webinar on “How to Use Email Marketing More Effectively” which was recorded and is in free access now. Although it was one of the Magento Go webinars series, every Magento store owner can find helpful information for him or her.

At webinar, I told about best practices for subject lines as well as explained how to set up the “From” and “Reply To” fields and how to avoid spam filters. Moreover, I’ve shared 10 tips for improving the open rate of the next newsletter which you can find below:

You can watch and download the presentation or slides.

3 Ways to Make Your Clients Stay with You

More than 7 out of 10 internet users are online buyers, and the number is growing. Having a popular website means that you would enter the largest world market reaching potentially billions of homes and businesses. But every day hundreds of e-stores are created all over the world.

With the abundance of online shops, it’s difficult to make out an individual. To withstand severe competition and allure customers to stay with you, your e-store should stand out from the crowd and offer as many opportunities for its clients as possible.

Below you will find 3 tips how to make your clients stay with you and not sneak away to your competitor.