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6 eCommerce Tools for Successful Cross-selling (Part 1)

If you want to promote products in your e-store, you need certain gimmicks for it. This overview is supposed to help you make the right choice from a wide range of cross-selling software for Magento from aheadWorks.

All the extensions mentioned in the post give your customers a genuine idea of other products that might be useful to them. When your customers are in the mood to buy, a glimpse of popular products is all they need to spend more money.

Previous purchases influence

Recommendation is the best kind of advertising. People tend to trust other customers’ opinions finding them truthful and reliable. Customers think: “If others buy these products, it must be OK for me to do it too.” Recommendation software plays on the human tendency to be influenced by what others have done.

Turn a big manual job into fast and accurate automated process

Aiming to increase cross-selling, store owners have to look at a few months of access logs, find sessions where website visitors viewed more than one product, and collect statistics about pairs of products which were viewed in the same session. The Who Viewed This Also Viewed extension for Magento is the simplest way you can turn a big manual job into fast and accurate automated process.

The Who Viewed This Also Viewed Magento module from aheadWorks Co. allows displaying a set of additional products which was also viewed by other customers while visiting the same product page. This Magento extension helps you move the cross-selling in your store to a new more efficient level and make your sales rise up.

Pinpoint accuracy in products selection

With the Who Viewed This Also Viewed Magento extension, you can be sure that items with the highest rate of cross selling are recommended only. Products purchased occasionally are not displayed randomly. Thus offering high intelligence, our Magento module displays perfectly arranged set of related products and, as s consequence, maximizes your cross-sell rates.

Flexible configuration of the block

The Who Viewed This Also Viewed module is very easy and fast for configuration even for non-tech savvy Magento users. Just install the extension and specify several options:

  • “Show products from one category only” – define whether products will be taken from the current category only or from the whole store
  • “Number of products to display” – define how many products will be displayed in the Who Viewed This Also Viewed block
  • “Session lifetime” – define after the expiry of which period of time it is considered that the visitor has left your website

Please find the extension demo on the Who Viewed This Also Viewed page.